Videoconferencing can enable individuals in faraway places to have meetings on short notice. Time and money that used to be spent in travelling can be used to have short meetings. Technology such as VOIP can be used in conjunction with desktop videoconferencing to enable low-cost face-to-face business meetings without leaving the desk, especially for businesses with wide-spread offices. The technology is also used for telecommuting, in which employees work from home.
Videoconferencing is now being introduced to online networking websites, in order to help businesses form profitable relationships quickly and efficiently without leaving their place of work. This has been leveraged by banks to connect busy banking professionals with customers in various locations using video banking technology.
Although it already has proven its potential value, research has shown that many employees do not use the videoconference equipment because they are afraid that they will appear to be wasting time or looking for the easiest way if they use videoconferencing to enhance customer and supplier relationships. This anxiety can be avoided if managers use the technology in front of their employees.
Researchers find that attendees of business and medical videoconferences must work harder to interpret information delivered during a conference than they would if they attended face-to-face. They recommend that those coordinating videoconferences make adjustments to procedures and equipment.
source:Wikepedia
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