Tuesday, October 12, 2010

Apple trademark protections

On September 26, 2006, it was reported that Apple started to crack down on businesses using the acronym "POD", in product and company names. Apple sent a cease-and-desist order that week to Podcast Ready, Inc., which markets an application known as "myPodder". Lawyers for Apple contended that the term "pod" has been used by the public to refer to Apple's music player so extensively that it falls under Apple's trademark cover. It was speculated that such activity was part of a bigger campaign for Apple to expand the scope of its existing iPod trademark, which included trademarking "IPODCAST", "IPOD", and "POD". On November 16, 2006, the Apple Trademark Department stated that Apple does not object to third party usage of "the generic term" "podcast" to refer to podcasting services and that Apple does not license the term. However, no statement was made whether Apple believes they hold rights to it.


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