Monday, October 25, 2010

Blog popularity

Researchers have analyzed the dynamics of how blogs become popular. There are essentially two measures of this: popularity through citations, as well as popularity through affiliation (i.e. blogroll). The basic conclusion from studies of the structure of blogs is that while it takes time for a blog to become popular through blogrolls, permalinks can boost popularity more quickly, and are perhaps more indicative of popularity and authority than blogrolls, since they denote that people are actually reading the blog's content and deem it valuable or noteworthy in specific cases.
The blogdex project was launched by researchers in the MIT Media Lab to crawl the Web and gather data from thousands of blogs in order to investigate their social properties. It gathered this information for over 4 years, and autonomously tracked the most contagious information spreading in the blog community, ranking it by recency and popularity. It can therefore be considered the first instantiation of a memetracker. The project is no longer active, but a similar function is now served by
Blogs are given rankings by Technorati based on the number of incoming links and Alexa Internet based on the Web hits of Alexa Toolbar users. In August 2006, Technorati found that the most linked-to blog on the internet was that of Chinese actress Xu Jinglei. Chinese media Xinhua reported that this blog received more than 50 million page views, claiming it to be the most popular blog in the world. Technorati rated Boing Boing to be the most-read group-written blog.


No comments:

Post a Comment